This seminar lays the ground-work for small and medium-sized businesses, as well as member associations, to implement a Customer Relationship Management (CRM) strategy. Participants will learn:

To Perform a Gap Analysis of Customer Data
To Create a Customer Profile
Key Performance Measures of CRM
Step by Step Process to Implement a CRM Strategy

We recommend this workshop to Marketing and/or Customer Service Professionals, Small Business Owners and Executive Directors with a minimum of 3 years in business and a clear understanding of the relationship between Marketing, operations and customer service within your organization. Participants will walk away with the knowledge and tools to implement and improve upon their own CRM strategy. 

If you are interested in attending this seminar, contact us!

Testimonials

"Great job! I would like you to speak at our Rotary meeting." - Robert, Pulaski, TN

"Amazing and complete information! I am so glad I attended." - Nashville SBDC Participant

Scores

(5-point scale)

Helpfulness of materials - 4.25

Effectiveness of the facilitator - 4.5

Overall satisfaction of the seminar - 4.25